TaKu is an initiative of the Albert Koechlin Foundation. The project provides support to creative people in switzerland, spanning across various artistic disciplines. They nurture talents through grants, mentoring, workshops, and networking opportunities. In collaboration with them, we have developed a name and a corresponding logo. The star, representing the aspect of "support," creatively combines the words Talent and Culture. Fresh and vibrant colors have been carefully selected to align with the target audience and symbolize the four different support offerings of TaKu.

Logo Design

Colour Palette

Naming